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MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS


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Code Project Title
MKT04209 MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
MKT18287 THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
MKT22456 A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
MKT11076 ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
MKT16049 ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
MKT61744 EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
MKT80886 IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
MKT79494 IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
MKT84196 IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
MKT97181 MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
MKT27135 STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)
MKT10081 THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
MKT68395 THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
MKT77730 THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
MKT28184 THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
MKT89931 THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
MKT01329 THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION
MKT18752 THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
MKT35025 THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
MKT27919 THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
MKT13839 THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
MKT05133 APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
MKT41950 APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
MKT92701 IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY
MKT37169 THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC)
MKT07118 IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION
MKT22189 IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
MKT16017 ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
MKT66940 THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
MKT61888 AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
MKT05327 THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
MKT46333 ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
MKT61744 THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
MKT63256 TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
MKT49376 THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
MKT85544 THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
MKT81345 CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
MKT34830 AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
MKT79385 MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)
MKT81136 EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
MKT69025 THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
MKT22031 THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER COMPANY ASABA)
MKT13019 A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
MKT51022 BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
MKT55574 E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
MKT97914 THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)
MKT20488 THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A CASE STUDY OF GTB OF NIGERIA PLC,)
MKT25112 THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
MKT54751 THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
MKT91177 THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
MKT10949 THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND ACCOUNTABILITY IN GOVERNMENT
MKT09631 EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
MKT74279 IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
MKT63879 THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
MKT95377 THE EFFECT OF PACKAGING ON SALES OF GOODS
MKT90030 THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
MKT65813 THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
MKT46942 THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA)
MKT60033 ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT
MKT52287 INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
MKT01908 PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
MKT29642 BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
MKT20764 ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
MKT07547 BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
MKT68295 CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
MKT45371 IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF SELECTED DEPOSITE BANKS)
MKT91869 INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
MKT98267 IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY OF MAY AND BAKER PLC)
MKT29650 THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY OF GUINNESS NIGERIA PLC)
MKT20474 CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
MKT77610 CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
MKT81987 SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
MKT28980 IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN ORGANIZATION
MKT36781 THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
MKT22954 THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY OF COCA-COLA BOTTLING COMPANY)
MKT00426 THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE STUDY OF UYI GRAND HOTEL, AUCHI)
MKT20691 THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba Community)
MKT36636 THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)
MKT83511 THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY OF OVALTINE PRODUCT)
MKT84935 THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)
MKT37164 THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE STUDY OF DANSOF FARMS)
MKT25939 IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo Nig Plc)
MKT64199 IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
MKT35265 IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION (A CASE STUDY OF EMZOR)
MKT32893 THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)
MKT41833 THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
MKT39994 THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
MKT54932 THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
MKT19749 THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)
MKT89147 THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY (A CASE STUDY OF ARIK AIRLINE)
MKT88982 AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY
MKT86728 PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS: AN APPRAISAL OF FACEBOOK
MKT44494 THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom Products
MKT08094 THE IMPACT OF ADVERTISING ON SALES PERFORMANCE
MKT19663 THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION
MKT68371 COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY OF CHISCO BAKERY INDUSTRIES ENUGU)
MKT34626 SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
MKT20775 AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)
MKT17921 THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE STUDY OF LAGOS STATE STOCK EXCHANGE)
MKT24001 APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
MKT73869 AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
MKT13546 ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC
MKT90738 THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO BUILD THE COUNTRY ECONOMY
MKT61714 CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
MKT95377 THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
MKT24215 AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.
MKT46080 IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM SCALE ENTERPRISES (SMEs)
MKT97686 AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA
MKT70813 OUTDOOR PRIVATE SERVICE ADVERTISEMENTS
MKT31873 THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)
MKT41345 STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
MKT47826 IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
MKT40978 MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) )
MKT37764 THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE
MKT14112 ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
MKT62489 THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY OF UNION BANK PLC
MKT82497 APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
MKT29560 THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS ( A CASE STUDY OF ZENITH INTERNATIONAL BANK)
MKT05503 THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS ( A CASE STUDY OF ZENITH INTERNATIONAL BANK)
MKT76342 MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)
MKT54932 EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO TARABA STATE)
MKT92867 THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
MKT02092 AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A, BENUE STATE)
MKT21870 THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)
MKT99282 MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF FIRST BANK OF NIGERIA PLC
MKT75951 EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTY TRUST BANK ENUGU)
MKT39279 MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)
MKT99683 MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
MKT16085 IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
MKT05540 THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS)
MKT06161 MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA))
MKT27768 EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
MKT97581 PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
MKT58199 FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

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