THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

ABSTRACT

The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of peacock paint limited at Ikot Ekan and the customers of the company’s products in the same areas. Peacock paint limited has staff population of 120 and customer’s population of (500) respectively stratified sampling method and questionnaire method were used in generating data for the study simple percentage was used to test the hypothesis at 5% level of significance the major findings of the study is the peacock carries out advertising and has positive impact on the marketing growth of the company. Based on this , it was concluded that adverting leads to increase of marketing growth at peacock paint limited Ikot Ekam the following recommendations were given based on the finding adequate advertising budget showed be appropriate for the company’s marketing growth and that peacock paint limited should consider other functions of advertising like educating the customers on the product information and creating awareness which could result in increase of the company’s marketing growth in long run.