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07030248044ABSTRACT
This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product development, risk management, formulation of strategies to help achieve objectives. Thus marketing planning is considered an important function in a business management. So management should employ marketing planning to enable them develop the right product that meet the needs of the target customer groups. This has created a lasting customer relationship. Management should assess customer’s needs and produce to meet their need to avoid loss. Above all business should continue to improve on quality to improve customer satisfaction.
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| Format: | Ms Word | ||
| Chapters: | 1-5 | ||
| Pages: | 68 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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