THE SIGNIFICANCE OF PRODUCT QUALITY IN THE MARKETING OF SOFT DRINK

ABSTRACT

The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca-Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance of product quality, so as to enable the researcher come up with conclusion and recommendation. To be able to conclude and recommend effectively relevant literature review were consulted. This was to ensure an up date of facts and data available. This fact helped to broaden the scope of the researcher knowledge of the topic under research. Questionnaires were administered to staff and consumers of the company under study and the reason is to enable the researcher to have a deep insight into the significance of product quality in the market of soft drink. Chapter three (3) of this research deals with data collection, research design, population of the study, sample procedures and method of data analysis. Chapter four (4) deals with the analysis of data. This was based on the analysis of the questionnaires and the objective and procedures of product quality. Chapter five (5) conclusion and recommendation conclusions were based on the findings and discovered from the literature review and data collection review, while the recommendation were based on the generally accepted principles and procedures appropriate under the particular situation.