ProjectClue.com We're Ready, Call Us

(+234) 07030248044

Project Topic:

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 77 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   480 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND TO THE STUDY

The alarming rate of courier distress in an economy where premium domestic delivery, nationwide.  They delivered consignment to major cities in less than twelve hours and within twenty-four hours to other location nation-wide and has gained steady recognition as Europe largest and one of the world leaders in the express delivery field.  In recent times, the delivery industries while undergoing some operational and managerial changes is also been faced with severe problems.

The researcher considered TNT/IAS of Nigeria PLC for the purpose of this study because of the position it occupies in the industrial sector and its strategic location to the researcher.

TNT/IAS of Nigeria is leading delivery institution in Nigeria with many years of delivery experience.  Industry and resilience behind it.  Although the journey has not been easy, IAS has been able to weather through the storm, achieved so much within the years.  With a highly skilled and experienced man power, the company has been able to have a strong asset base, state of the art infrastructure and high liquidity.  Its flexible power in synergy is tremendous and accounted for the impressive performance of the company over the years even till June 1999 when it

Get the complete project »

Instant Share On Social Media:

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6270 engagements

Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   15867 engagements

CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5100 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5030 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4234 engagements

The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5979 engagements

CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Abubakar Khalifah @Pkhal_Official from Bayero university kano (BUK) said "Indeed very knowledgeable and helpful. EXCELLENT!!!".
    Rating: Excellent
  • 2. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good
  • 3. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good
  • 4. Harry Harris Haniel from Ahmadu Bello University said "Good content ".
    Rating: Very Good
  • 5. Abdulrah-man Abdullahi from University of Benin said "A big thanks to the team for the effort exerted towards the completion of this academic piece. Projectclue shall always be referred to those seeking academic assistance.".
    Rating: Excellent
  • 6. Archit from Vips said "Great work and very value for money, i would recommend this for any project work ".
    Rating: Excellent

Leave a comment: