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Project Topic:

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

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 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 77 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   801 people found this useful

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MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

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CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND TO THE STUDY

The alarming rate of courier distress in an economy where premium domestic delivery, nationwide.  They delivered consignment to major cities in less than twelve hours and within twenty-four hours to other location nation-wide and has gained steady recognition as Europe largest and one of the world leaders in the express delivery field.  In recent times, the delivery industries while undergoing some operational and managerial changes is also been faced with severe problems.

The researcher considered TNT/IAS of Nigeria PLC for the purpose of this study because of the position it occupies in the industrial sector and its strategic location to the researcher.

TNT/IAS of Nigeria is leading delivery institution in Nigeria with many years of delivery experience.  Industry and resilience behind it.  Although the journey has not been easy, IAS has been able to weather through the storm, achieved so much within the years.  With a highly skilled and experienced man power, the company has been able to have a strong asset base, state of the art infrastructure and high liquidity.  Its flexible power in synergy is tremendous and accounted for the impressive performance of the company over the years even till June 1999 when it

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