THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

ABSTRACT

This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the prospects of advertising in small scales business to know whether advertising increase the sales of a product ad how and also to identify the problems of advertising in small scale business and suggest possible ways buy which they could be resolved. The research survey method was used to gather information and hypotheses were tested using chi-square statistical tool. The study however concluded that small business is seen to be so because it has no means of expansion but by creating awareness, the business stands an opportunity to grow and becomes larger in size. Therefore, advertising is important to small business management. It was recommended amongst others that the management of small business should adopt the use of advertising at the early stage of the product life cycle or at the introductory stages of the business and that the product should be good and presented to consumers in such a way that it can speak for itself so that a few terms will be used in the advertisement to catch the people attention and to reduce advertising cost.