ProjectClue.com WhatsApp or Call Us

projectclue whatsapp icon07030248044

Project Topic:

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   15,388 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

ABSTRACT

 Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.  Current, NASCO household products are market leaders in most part of the country .  this study reveals the extent to which advertising is considered a central in delivering the company’s corporate  objectives.  The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) is chosen for this study.  In addition the following hypothesis have been tested and proven in this project:Ho: Advertising is insignificant in the new product development and marketing process especially in NASCO group of companies Jos. H1  Advertising is significant in the new product development and marketing process especially in NASCO group of companies Jos.  Based on the test carried out  using the chi-square techniques the calculated x2 hypothesis has a higher rating of 15.3, than the tabulated value and thus H1 is accepted.  The study further found that despite the important role of advertising in influencing customer purchase decision on NASCO products, the over reliance on TV commercial advertising is not ultimate as other advertising media are also important in a competitive marketing environment like Nigeria.  It is thus, recommended that urgent steps must be taken to asses media preferences of consumers with a view to adopting other effective media strategy for the company

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis  ::   2958 engagements

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   17495 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis  ::   2719 engagements

ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

 Format: MS WORD ::   Chapters: 1 - 5  ::   Pages: 89 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9935 engagements

ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   30121 engagements

CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 77 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   4431 engagements

CHAPTER ONE INTRODUCTION 1.1. Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the ma...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Abubakar Sani from Nigerian Investment Promotion Commission said "I had a wonderful experience using ProjectClue, they delivered not only on time, but the content had good quality. I recommend ProjectClue for any project research work.".
    Rating: Excellent
  • 2. Ogunniran Olawale from Ekiti state university said "Projectclue is really safe and reliable Quick access to project works Nice customer service Fast delivery of request Recommend this toy fellow students ".
    Rating: Excellent
  • 3. Fahat Nasir from isa kaita college of education dutsinma said "Fish farming a solution unemployment ".
    Rating: Very Good
  • 4. Ajimbi Oluwarotimi from Theology school osun said "Good ".
    Rating: Very Good
  • 5. Clement Abdullahi Ogiji from National Open University of Nigeria said "I am a living witness and have recommended project clue to a lot of students, so far none have been disappointed, very reliable and, trustworthy and dependable".
    Rating: Excellent
  • 6. Jhuee from Sultan national high school said "Good quality. I recommend project clue for any project research work.".
    Rating: Excellent