THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES

ABSTRACT

Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to take advantage of numerous benefits derivable from re-packaging their products, as at when due. Another problem the nation managers have that customers will always patronize their products since the product is in short supply or the quality is high enough to sell itself. Under research methodology, the researcher employed the used of simple random technique, which will give the respondent an equal chance of being selected. The population of the study was taken for an in-depth study which is Milo drink product by nestle Nigeria Plc of which 30 consumers were selected at Aba for the sample size Data where collection using the necessary instrument.in the analysis of the data, a person product-moment correlation was used to measure the degree of association or relationship that exists among economic variables percentage and chi-square was also employed in analyzing data. The following findings were made after analyzing the data which include establishing a very strong relationship between a firm the-packaged product and consumer preference of the same product using percentage and chi-square. The study was also able to establish a strong positive correlation between the re-packaging of a product and the sales of revenue derivable from such a product. the study also found out that most consumers increase their consumption of the product in response to a well-packaged product which 68% of the consumers affirmed by saying that they will buy more of the product is re-packaged. Finally, the following recommendation was made by the researcher forms should wait for their product starts experiencing declining sales before embarking on re-packaging. And also the firm should recruit qualified and will experience staff are knowledgeable in packaging techniques.