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07030248044ABSTRACT
This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix, of the product is almost everything” Hicks VValdron. like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers' believes, attitudes, images, and behaviors. This study is set to find out which promotional mix influences consumer’s attitudes forwards the Airline products. In order to effectively carry out the research, Nigeria Airways Ltd. P.M. was set for a study statement of the problem were stated, the objective of the study was clearly stated, survey methods were used to investigate the opinion of the Airline workers concerning the Effects of the promotional mix. Their opinions were collected through the use of questionnaires from respondents at Nigeria Airways Ltd. Port court district Then the analyses were done using chi-squares and tables (‘critical values). Based on the analysis of the data collected, conclusions were drawn on the hypothesis formulated.
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| Format: | Ms-Word | ||
| Chapters: | 1-5 | ||
| Pages: | 70 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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