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07030248044Abstract
This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product and the effect these promotional activities have on the purchase of Nigeria Bottling company’s product. Primary data were gathered via the administration of questionnaire and personal interview to staffs, consumers and distributors of Nigeria Bottling Company’s product to help seek opinions on the research topic. Among the findings were that promotional activities have a significant effect on the purchase of Nigeria Bottling Company’s product, it has a positive impact on the purchase of the firm’s product etc. The researcher based on her findings therefore recommended the use of promotional tools by companies.
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| Format: | Ms Word | ||
| Chapters: | 1-5 | ||
| Pages: | 71 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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