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07030248044ABSTRACT
This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations, aims at exchanging goods or services to make profit which is uses for its daily operations. As this topic dwell on the effect of testing marketing on product innovation in relation to highlight the advantages and disadvantages to the procedure and type of test marketing which seen favourable for the company any also consideration of consumers when innovating their new product and test marketing. The researcher will use questionnaires and interview to collect its result to form the consumers, staff and also from the distributors and later will analyzed it using a contingency table and statistical tools to arrived at a very explanatory answer, the readers of this work will find it favorably to use of work in any company they find themselves working as a staff or distributors of such company.
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| Format: | Ms Word | ||
| Chapters: | 1-5 | ||
| Pages: | 75 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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