EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE PRODUCTS

ABSTRACT

This project looks into the effectiveness of marketing promotions in the sale of textile products using the Onitsha textile mill as a case study. This project consists of chapters one to five. Chapter one includes the Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms. Chapter two examines the Literature Review and other functions of the topic such as Advertising, the advantages, and disadvantages of various advertising media. Assessing the effectiveness of advertising media selection. Consumer-oriented sales promotion, chapter three involves research design and methodology, sources/method of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis.

Chapter five did the summary, conclusion, and recommendations of the study. Marketing promotion as defined by Boons and Kurtz (2004:284) is the function of informing, persuading and influencing the consumer purchasing decision. The dynamic matter also makes it the most difficult and interesting area of marketing decision making for easy communication between the consumer and an organization, the organization can use on or more of four major tools. Advertising personal selling, sales promotion and publicity for an easy understanding of the work the project is divided into fives chapter.

With marketing, promotion sales are bound to increase and be able to increase sales, create product awareness, attracting customers with information on the changes that should also be communicated. It will be better to conclude at this juncture, that effective marketing promotion should be maintained in the organization with regard to Onitsha textile mills.