THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGRAMMES

ABSTRACT

The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult to sell or handle without packaging. It forms the integral part of a product which the consumers refer as the entire product. With the aid of this project organization, individuals are help to understand why packaging is a vital business activity. The work is designed to identify the problems, importance and why a company should package its products. It also enable organization to know types of packaging, packaging techniques, features of packaging, e. t. c the study is aimed at critically evaluating the importance of packaging as a tool for implementing accompany marketing programmes. Chapter one of this study is a general introduction to the topic while chapter two view some previous work on the subject matter. Chapter three is an outline of the various techniques and the methodology employed in the study. Chapter four covers the analysis, presentation and testing of relevant data. Finally recommendation and conclusion are drawn.