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07030248044ABSTRACT
The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project is to offer reader the opportunities to have an in-depth into the knowledge of product life cycle in marketing. In carrying out this research, relevant literature on the product life cycle concept has been constructed. The instrument used for data collection is the secondary method of data collection. After carefully analysis of the result of the information and data collection, among which was the wrong application of the concept, the neglect of the life cycle of competition product and the premature withdraw of product from the market. On the basis of these problems was recommend the stepping up of training of product manager and marketing.
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| Format: | Ms Word | ||
| Chapters: | 1-5 | ||
| Pages: | 71 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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