THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

ABSTRACT

There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOST.This research work was conducted with the objective of ascertaining the extent of which marketing concept are being applied in the marketing of Nigeria Post Authority Plc or whether they concentrate higher proportion of the effort are limited to just receiving and posting of mails, with no other employee performance will be improved. This research work was conducted to find out whether Nigeria Port Authority Plc has a separate marketing department and how effectively it is made us of data for the research were collected both from primary and secondary data. The primary data were collected through questionnaires and personal interviews. Secondary data were collected from the internet, professional journal textbooks, and other related materials. The sample percentages methods were used to analyze the response. The data were analyzed with some of the findings of the research work. Based on the findings necessary recommendations were offered, which will help to improve the level in which the marketing concept is applied to the marketing of Nigeria post authority Plc to improve their employee performance and marketing productivity.