The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
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THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS: A Case Study of Global Communication Nigeria Ltd.
ABSTRACT The use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public rela...Continue reading »
IMPACT OF PHOTOGRAPHS IN GRAPHICAL DETAILS OF AN EVENTS (A case study of Newspaper Photographs of the Bombing of the United Nations Office in Abuja)
CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Print media are over the years compete and struggling to survive. One basic tactic newspapers and magazines have often used to propel their ...Continue reading »
The role of Public relations in Achieving Millennium Development Goals
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals. Over...Continue reading »
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