ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:2020

ABSTRACT

It was proposed that by 2020 Nigeria will be one of the 20 largest economies in the world, able to consolidate its leadership role in Africa and establish itself as a significant player in the global economic and political arena. This was the philosophy behind the concept of vision 20:2020. It is against this background that research is set out to examine the role of government owned mass media in achieving the Vision 20:2020 especially as we are drawing nearer 2020. The study was anchored on the Agenda Setting Theory and Social Responsibility Theory. Survey research method was adopted while 100 copies of questionnaire were administered to respondents who are staff of the Nigerian Television Authority (NTA), Lagos that were purposively drawn. The data collected were analysed using frequency and percentage tables. Findings show that mass media is doing its best to promote and create awareness towards achieving the vision 20:2020 be reporting state of economy, economy recession, corruption, promoting agriculture and SME among others. It is recommended that a specific programme be design on NTA and other broadcasting media that will bear Vision 20:2020 as title while various government effort to end recession and boost economy be promoted.