USES AND GRATIFICATIONS OF SOCIAL MEDIA AMONG MASS COMMUNICATION STUDENTS

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION ……………

1.1 Background to the Study…………………

1.2 Statement of the Problem…………………………………

1.3 Objectives of the Study ……………………………………………

1.4 Research Questions ………………..………………………………

1.5 Significance of the Study…………………..……………………

1.6 Scope of the Study………………………………..………………

1.7 Definition of Key Terms ………………………………..……

1.8 Limitation of the study …………………………………

CHAPTER TWO: LITERATURE REVIEW and THEORETICAL FRAMEWORK…

2.1 Introduction ………………………

2.2 Concept of Social Media…………………………..…

2.3 Mobile Social Media and Types of Social Media Users…………………….……………

2.4 Social Media and Social Networking………………..…………………

2.5 Distinction of Social Media from other media……………..…………

2.6 List of some Social Media Sites …………………………………..……

2.7 Application of Social Networking Sites………..……………………….

2.8 Benefits of Social Media…………..…………………..………………

2.9 Challenges Associated with the Use of Social Media……..…...……….…

2.10 Avoiding the Risks or Challenges of Social Media………………..………

2.11 Uses and Gratifications of Social Media (SNS)………………..……..……

2.12 Time spent on Social Media by Higher Institution Students……….…

2.13 SNS Addiction Effect……………………………

2.14 Gap in Literature ………………………..………………

2.15 Theoretical Frame Work………………………..…………………….…

2.15.1 Uses and Gratification Theory………………………..………………

2.15.2 Relevance of the Theory to the Study………………………..…………

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction ………………………………………………………..……..

3.2 Research Design……………………………………………………………

3.3 Population and Location of the Study …………………………………..

3.4 Sampling Technique and Sampling size

3.5 Method of Data Collection………………………………………………

3.6 Instrument of Data Collection…………………………………

3.7 Validity and Reliability of Instrument

3.8 Method of Data Analysis…………………………………

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Introduction…………………………………….

4.2 Data Presentation and Analysis ……………………

4.3 Awareness and Uses…………………………

4.4 Social Media Preference……………

4.5 Time Spent on Social Media ……

4.6 The Gratification / Satisfaction Obtained

4.7 The Differences between the Female and Male Respondents in the Uses of social media…….. ……………

4.8 Differences between the Female and Male Students in the Gratification Obtained from Social Media ……………………

4.9 Discussion of Findings …

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction………

5.2 Summary of Findings..…

5.3 Conclusion………………………

5.4 Contribution to Knowledge………………

5.5 Recommendations …………

5.6 Suggestions for Further Studies

REFERENCES ………………………………

APPENDIX : Questionnaire on the uses and Gratification