THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING

ABSTRACT

            Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.

The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.

The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.

It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.

Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.

The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.

TABLE OF CONTENT

  CHAPTER ONE: INTRODUCTION

  Introduction

1.1              Background of the study

1.2              Statement of problems

1.3              The purpose of the study

1.4              Scope of the study

1.5              Research Questions

1.6              Significance of the study

1.7              Limitations of the study

1.8              Definition of Terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1       What is Public Relations

2.2       Corporate Image

2.3       In-House Public Relations

2.4       Public Relations Practice at Nnebuife Community Bank (nig) Ltd.

2.5       Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.

2.6.1    Publical Environment

2.6.2    Economic Environment

2.6.3    Social Environment

2,6,4    Legal Environment

Social Responsibility

2.8       Public Relations Practitioner

2.8.1    Ability to communicate

2.8.2    Likeability

2.9       Public Relations Media

Bank Shareholders Relations

2.12     Bank Mass-Media Relations

2.13     Bank Staff Relations

2.14       Nigeria Institute of Public Relations

CHAPTER THREE:  METHODOLOGY

3.1       Research Design

3.2       Area of Study

3.3       Population for the Study

3.4       Sample and sampling Procedure

3.5       Instrument for Data Collection

3.6       Method of Data Collection

3.7       Method of Data Analysis

CHAPTER FOUR; DATA ANALYSIS

4.1       Section One

4.2       Section Two

4.3       Section Three

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1       Summary

5.2       Conclusion

5.3       Recommendation

References

Bibliography

Appendix I

Appendix II

Appendix III