THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION

ABSTRACT

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with a network of branches.

The public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.

The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.

The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu. 

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1       Background Of The Study

1.2       Statement Of The Research Problem

1.3       Objectives Of The Study

1.4       Significance Of The Study

1.5       Research Questions

1.6       Research Hypothesis

1.7       Conceptual And Operational Definitions

1.8       Assumptions

1.9       Limitations Of The Study

CHAPTER TWO

LITERATURE REVIEW

2.1       Sources Of Literature

2.2       The Review

2.3       Summery Of Literature Review

CHAPTER THREE

METHODOLOGY

3.1       Research Method

3.2       Research Design

3.3       Research Sample

3.4       Measuring Instrument