MASS COMMUNICATION AS A CATALYST TO RURAL DEVELOPMENT

TABLE OF CONTENTS

CHAPTER ONE

1.0              INTRODUCTION

1.1       BACKGROUNDOF THE STUDY

1.2              STATEMENT OF THE PROBLEM

1.3              THE OBJECTIVE OR PURPOSE OF THE STUDY

1.4              SCOPE OR DELIMITATION OF THE STUDY

1.5              RESEARCH  QUESTIONS

1.6              SIGNIFICATION OF THE STUDY

CHAPTER  TWO

2.0              REVIEW OF LITERTURE

SUMMARY OF RELATED REVIEWEN  LITERATURE

CHAPTER THREE

3.0              METHODOLGY

3.1       RESEARCH DESIGN

3.2              AREA OF STUDY

3.3               POPULATION  OF THE STUDY

3.4              SAMPLE AND SAMPLE PROCEDURE

3.5              INSTRUMENT FOR DATA COLLECTION

3.6              VALIDATION OF THE RESEACH  INSTRUMENT

3.7              RELIABILITY OF THE RESEARCH  INSTRUMENT

3.8              METHOD OF ADMINISTRATION OF THE INSTRUMENT

3.9              METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.0              DATA PRESENTATION AND RESULTS SUMMARY OF RESULT/ FINDINGS

CHAPTER FIVE

5.0              DISCUSSION IMPLICATIONS RECOMMDATIONS

5.1       DISCUSSION OF RESULTS

5.2              CONCLUSION

5.3               IMPLICATIONS OF THE RESULT

5.4              RECOMMENDATIONS

5.5              SUGGESTIONS FOR FURTHER RESEARCH

5.6              LIMTATION OF THE STUDY.

REFERENCE

APPENDIX

ABSTRACT

In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers.

This  study was motioned by the felt  needs and  find out the extern the media messages affect the lives of the rural dwellers in the content of development.

The study further looked at the relationship between variables such as educational level marital status occupational distribution media selection age and sex difference among the people of Orumba  south local government Area of Anambra state.

The survey method of social science research as employed in this study.  Both the questionnaire  and oral interview were wed for data collection.  A total of 150 respondents were randomly  sampled.

The research made  use of table for graphical illustration and easy comparison of facts and figures.  Apart from  it general knowledge value in the are of development   this study will be of great help to Nigeria development planners as its findings  enable them know hoe to effecting use the  reasons  at them disposal to justify  development  in rural communication.

The findings suggested their people are not affected     by mass media message due to poverty and illiteracy. They also showed that the mass media are not alive to their responsibility  in rural development. In essence there is gross imbalance in information follow from urban to rural centers.

In the light of these finding conclusion were drawn and recommendation appropriately  made.

CHAPTER ONE

1.0              INTRODUCTION

1.1       BACKGROUND OF STUDY

It  is known that rural communities in Nigeria have always been the began hope through  out the history of this country and that they have always stained the urban communities through the   provision  of raw- material for industrialization.  In spite of this the contribution of the rural communities  have not received the adequate attention they deserve

Through government are doing everything with their power to see that situation as reserved they should realize that they have not been should realize that   they have not been making effective use of mass communication to foster community/ rural development with the proper use of the communication media in  shaping and channeling the minds of  the rural communities in the issues that  affect them it will go a long way in bettering their condition

            Emmy at all (1975) said that communication is “to bring development into focm” while Godwin Igbinebor is  of the opinion that innovation is a function of change in behavior    only comes through new ideas and vigils  it is the role of the mass media to convey new idees   and vigils “

This means that people conceded with the development of rural communities should realize the value of communication media and employ  them in all the facets of their pregrames

Before now much attention had been paid to the urban communities.  It was only ding the president Ibrahim Babangida’s regime that the directorate for food roads and rural infrastructure (DFFRI)  was established which laid emphasis on the rural communities .

            As the Ex-presidents (Babangida) daimed  I will be the cardinal element of the role  of the directorate not only to effectively promote frame work of grassroots social mobilization  but also   much a virile  pregramme of development  monitoring  and performance evaluation”

With this presidential speech much emphasis had now been shifted to the rural  communities. This is why Emma Ikwueze of the daily star said” this is how a development  nation eught to be that is having both urban  and rural communities developed”

1.2       STATEMENT OF RESEARCH PROBLEM

in this information age when comminutes has been regarded  as a veritable tool for rural economic social and political development the role which the media have been playing has not been all that encouraging in  the content of development in Nigeria. Even  in most rural communities where  modern   media are completely unavailable information is should among the people who can either read, mite nor hav3 exposure  to modern  mass media, they maintain in stable system of living.

It is not an over-statement to say that government plans and strategies for the development f the rural communities had consistently failed.  This is became they have fueled     to employ the mass media in the course   of  the  development pregrammes though the floating of many community newspaper magazines radio and television stations have helped  in  some ways but to what extent then have gone in improving the lot of our rural communities   in the content  of development is shifting to areas some section of the mass media have not yet released the need for this shift.  It is a glaring fact new that  government can not do everything for her citizens more especially the rural people. So it in imperative  now for the communication media to be  used as the authentic information channel to nurture this  new direction.

Therefore for this research the problem under invitation is to find  out  to what extent modern media have  helped the rural communities in the  contact of development to what degree is the attitude and behavioral change (s) of rural dwellers when exposed to the mass media.  This project will also look at the extent variable such as educational qualification occupation and income difference among the people of orumba south  local government of Anambra state.

1.3       THE OBJECTIVE OR PURPOSE OF  THE STUDY

it is acknowledged more than ever that adequate information dissemination is the basis of an informed and rational citizen.

The objective or purpose of  this study includes  

(i)         To find out how mass media communication could help in improving the lines of the rural dwellers in the   context of development influencing and changing their lives attitudes and condition.