EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study                                                                               

1.2       Statement of the Problem                                                                               

1.3       Objective of the Study                                                                                   

1.4       Research Questions                                                                                         

1.5       Hypothesis                                                                                                      

1.6       Significance of the Study                                                                              

1.7       Scope of the Study                                                                                        

1.8       Operational Definition of Terms                                                                     

CHAPTER TWO: REVIEW OF LITERATURE

2.0       Introduction                                                                                                    

2.1       Conceptual Model                                                                                          

2.2       Review of Relevant Concepts                                                                                    

2.2.1    The Concept of Agricultural Extension                                              

Content                                                                                                                                  

2.2.2    Agricultural Technology                                                                     

                        2.2.3    New Rice for Africa (NERICA)                                                        

2.2.4    The Concept of Communication                                                         

2.2.5.   Communication Functions in Agricultural Extension             

2.2.6    Types of Communication                                                                    

                                    i           Visual Communication                                                           

ii          Written Communication                                                         

iii         Verbal Communication                                                           

iv         Non-Verbal Communication                                                   

                        2.2.7    Development Communication                                                            

                        2.2.8    Agricultural Communication                                                              

                        2.2.9    Agricultural Technologies and Machineries                                       

2.2.10  Agricultural Technology and the Future                                             

2.3       Theoretical Framework                                                                                   

                        2.3.1    Diffusion of Innovation Theory                                                         

                        2.3.2    Technology Acceptance Model                                                          

                        2.3.3    Development Communication Theory                                                

                                    2.3.3.1 Features of Development Communication Theory                 

                        2.3.4    Communication for Development (C4D) and e-Agriculture            

            2.4       Empirical Review                                                                                            

CHAPTER THREE: METHODOLOGY

3.0       Introduction                                                                                                    

3.1       Research Design                                                                                             

3.2       Population                                                                                                       

Content                                                                                                                                  

3.3       Sampling Size and Sampling Technique                                                         

3.4       Data Collection Instrument                                                                            

3.5       Administration of Instrument                                                                         

3.6       Validity of Research Instrument                                                                    

3.7       Reliability of Research Instrument                                                                 

3.8       Method of Data Analysis                                                                               

CHAPTER FOUR: DATA ANALYSIS, RESULTS AND DISCUSSION

OF FINDINGS

4.0       Introduction                                                                                                    

4.1       Demographic Presentation of Respondents Data                                           

4.2       Presentation, Analysis and Interpretation of Research

Questions                                                                                                        

4.3       Result of Focus Group Discussion                                                                 

4.4       Test of Hypothesis                                                                                          

4.5       Discussion of Findings                                                                                   

4.6       Hypotheses Discussed                                                                                                

CHAPTER FIVE: SUMMARY, CONCLUSION,

RECOMMENDATIONS

5.0       Introduction                                                                                                    

5.1       Summary                                                                                                         

5.2       Conclusion                                                                                                      

5.3       Recommendations                                                                                          

REFERENCES                                                                                                                

APPENDIXES