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07030248044ABSTRACT
The study investigated the impact of quality control on the performance of selected event planning firms in Nigeria. The survey research design was adopted in this study to sample the opinion of respondents. This method involved random selection of respondent who were administered with questionnaires. The target population of the study comprised of eight selected event planning firms in Nigeria. A total of one hundred (100) respondents constitute the sample size using a simple random sampling technique. The study established that quality control management is an essential competitive tool in selected event planning firms in Nigeria. The findings of the study also reveal that there is awareness and adoption of quality control concept and practice among selected event planning firms in Nigeria. The finding of the study also reveals that quality management systems are important tools contributing to the growth and development of selected event planning firms in Nigeria. Furthermore, the findings of the study also show that there is a significant effect of quality control on the performance of selected event planning firms in Nigeria. Moreso, the finding of the study also reveals that there is a significant relationship between quality control and performance of selected event planning firms in Nigeria. the finding of the present study further reveals that implementing quality control program in small and medium scale enterprise increases the level of product quality when compared with other competitors. The study’s finding also shows that there are factors that affect effective quality control management in selected event planning firms in Nigeria. Finally, the finding of the present study also reveals that quality control ensures a good market and an ultimate profit and strong competitive stand among other firms within and outside the country. It was therefore concluded that that there is a significant impact of quality control on the performance of event planning firms in Nigeria. It was recommended that in order to have an effective TQM implementation, the TQM factors have to be implemented effectively within firms. These practices of effective TQM are top management commitment, training and education of employees, continuous process improvements, long-term supplier relationships and performance measurements. The role of leadership, employee participation and empowerment, customer focus and satisfaction, maintaining supplier relationships, continuous improvement, and performance measurement are apparent for the success of the firm in terms of market share, profitability, customer satisfaction and overall product quality.
CHAPTER ONE
INTRODUCTION
The main objective of organization is to maximize profit and satisfies customer’s needs by providing quality products and services. However, despite this primary aim, a lot of organisation’s performance and productivity have been seen to decline tremendously without a clue of what could cause the depreciation.
In today’s world, organizations are facing the growing challenges from global competition and more sophisticated customers in terms of what they want and their changing needs. Competition has become a major challenge which chief executives must meet effectively to remain in business. Organizations have started adopting appropriate management strategies in the field of quality, to succeed in the market place and selected event planning firms in Nigerias are of no exception.
Moreso, most managers agree that for an organization to be successful it must change continually in response to significant development, such as customer needs, technological breakthroughs and government regulations (Eke, 2001). Globalization of market and operations forces organizations to rethink their quality problems and in turn their overall organization competitiveness. In order to be successful in this global market, organizations should dedicate themselves to improving productivity and quality in a timely and collaborative manner (Dobyns & Crawford, 2011). Product or service deficiencies have effect on firm’s income. The customer who encounters deficiencies may take action of a cost-related nature: file a complaint, return the product, make a claim, or file a lawsuit, the customer also may publicize the deficiency and its source. Such actions by multiple customers can do serious damage to the company.
Quality also have effect on costs, the cost of poor quality consists of all costs that would disappear if there were no deficiencies- no errors, no rework and so on (Wilkinson, 2011).Example of these kinds of defected product is the well-known case of My Pikin Baby Teething mixture that affected 111 children out of which 84 died in 2009 (New York Times, 2009). This cost of poor quality is shockingly high as National Agency for Food, Drug and Administration (NAFDAC) closed down Barewa Pharmaceutical Company, this menace can be addressed with implementation of quality control program. It is often noted that most customers consider quality product. In fact, a reputation for producing quality products is often a major marketing issue. Quality is not just of concern in manufactured products, it is important in banking, hospital care, education, air travel, auto repair, postal delivery services and a host of other firms in the service industry (Akinola, 2009). One of the major roles of the operations manager is to make sure his or her firm delivers a quality product to the right place at the right time and at the right price (Roodhooft and Konings, 2014).
In markets, product with superior quality secures superior income through higher market share or premium prices, products or services that are not competitive in features often sold at below-market prices. The few studies existing on quality control are from the developed countries and majorly based on manufacturing processes and comparative analysis. Meanwhile, there is a growing concern hinging on quality control challenges inhibiting the ability of Nigerian SMEs to catch up with their foreign counterparts. While there is dearth of literatures on quality control in relation to selected event planning firms in Nigeria (SMEs) in developing countries, the existing literature in Nigeria have concentrated on quality control of services in relation to financial institutions (Akinola, 2009). Therefore, this study examined quality control as a competitive tool for selected event planning firms in Nigeria. A study like Quality control provides a guide towards evaluating the gains of implementing a quality program both for organizations who have done that and those that are still in the process. It provides an opportunity to critically evaluate every quality program in line of what benefit it will yield. Policy and quality control decision makers like legislators will need this to help enhance their decisions in respect to the subject. The role played by the small business has a vital input in the socio-economic and welfare development of any nation and cannot be overestimated. Small and medium industries are the back bone of modern economy. They are the major aspect in upholding private sector development and joint venture hence they need to remain competitive and produce high quality outputs, which is of paramount importance not only at macro level but also at micro level. Selected event planning firms in Nigeria are often the suppliers of goods and services required by large scale enterprises, and if they lack quality in their goods and services, it will have an adverse effect on competitive ability of the large scale units. Selected event planning firms in Nigerias not only contribute significantly to improved living standards, employment generation and poverty reduction but they also bring about substantial domestic or local capital formation and achieve high levels of productivity and capability. Quality control is considered an important competitive tool in selected event planning firms in Nigerias.
1.2 STATEMENT OF PROBLEM
Product or service defects have been seen to have a greater impact on company's performance and productivity as consumers are found to take cost-related action, such as filing a complaint, returning the product, filing a claim, or filing a lawsuit each time they discovers a defect in services delivery. The customers are also seen advertising the deficiency and its source which are extremely damaging to the organization as it brought negative feedback low profitability to the organization. To achieve world class customer service, Quality Management techniques, supported by management commitment and good organization will provide objective means of improving quality and hence the overall organization competitiveness. Quality management is an integrated approach to satisfy internal and external customers, planning and managing processes. It involves quality planning, quality control, quality assurance and quality improvement. It is among the new techniques that modern organizations now employ with very good effect to secure and keep their customers permanently satisfied. However, studies relating the impact of quality control on the performance of selected event planning firms in Nigeria is limited based on the knowledge of the researcher, hence, the present study is aimed at investigating the impact of quality control on the performance of selected event planning firms in Nigeria.
1.3 AIMS AND OBJECTIVES OF THE STUDY
The major aim of the study is to examine the impact of quality control on the performance of selected event planning firms in Nigeria. Other specific objectives of the study include;
RESEARCH QUESTIONS
1.5 RESEARCH HYPOTHESES
Hypothesis 1
H0: There is no significant impact of quality control on the performance of selected event planning firms in Nigeria.
H1: There is a significant impact of quality control on the performance of selected event planning firms in Nigeria.
Hypothesis 2
H0: There is no significant relationship between quality control and performance of selected event planning firms in Nigeria
H1: There is a significant relationship between quality control and performance of selected event planning firms in Nigeria
The findings of this study can assist the government and industry regulators when they are crafting quality management policies so that quality managers and management representatives operate from an informed position with regard to quality matters and when drawing quality improvement plans.
The study would be of benefit to enlighten management of selected event planning firms in Nigerias in Nigeria at all levels on the need to sit up and to concern them with the development of sound quality control system required for proper performance of the business.
The findings of the present study will also be of significance to managers of companies and organizations in helping them know the importance of delivery of quality product and services to their customers.
The findings of the present study will also help manufactures of firms to pay attention in producing quality goods as it will help in the promotion of the firm and organizational productivity rather than producing fake and unsatisfied products.
The study would also be of immense benefit to students, researchers and scholars who are interested in developing further studies on the subject matter.
The study is restricted to quality control as a competitive tool for selected event planning firms in Nigeria.
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