RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU.)

CHAPTER ONE

INTRODUCTION

Research as the  oxford advanced learners dictionary puts it, says that it is a careful study of a subject, especially  in order to discover new fats or information about it.

The instrumentality of research as an organization effectiveness cannot be over emphasis. Research has kept so many companies in market.  So it has been the back bone of every successful company.

A company like Nigeria bottling company for instance  cannot under estimate the importance of research. They themselves are on epitome of research with research they were able to determine ways of running the company with less cash and to be able to maximize profit also to increase their production efficiency.

Research goes beyond the scientific aspect of the company, it transcends  beyond the boundary of their laboratory brings up a new  product the marketing should be able to research and come up with a new way of telling the consumers that their new product is good even better, and also coming them to in most their  money in it. We all know that changes is the only thing constant so without research we will not be able to adjust and know along with the inconsistent market. Nigerians are eager for new and improve method or products and only research can make it a possibility.

Management and research should be referred to as the body and soul of organization because without it (research) the tendency growth of any organization will be too low.

1.1     GENERAL BACKGROUND OF THE SUBJECT MATTER

There have been many definitions of the term “Research”, but the one the researcher is going to use in this work states that “Research is the systematic and scientific method of finding solutions to a problem. From the definition above, we take the problem to means, a situation where there is an established difficulty without any immediate remedy. It also means some malfunctioning of a part of a system.  A problem can  also mean anything that impedes the smooth running of  a system or anything of interest to carryout investigation on. It can be positive or negative.