IMPACT OF COMMUNICATION IN THE MANAGEMENT OF AN ORGANISATION IN NIGERIA (A CASE STUDY OF NIGERIA TELECOMMUNICATION LTD)

CHAPTER ONE

1.0      INTRODUCTION

1.1   BACKGROUND OF STUDY

Communication
is a means of bringing about change. It is the mainstream of any organization
growth. There is need form interaction and understanding of management-employee
relations this will bring about increased performance of all parties involved
in the communication process or chain. According to Banihashemi (2011),
communication as a medium, a means to performance ends, or as constitutive, as
the end in itself.

Communication
is a process of transmitting information from one person to another. According
to Stephen (2011), communication is a critical factor in directing and
mobilizing the workforce towards the accomplishment of the organizational goals
or objectives. By creating understanding it enhances co-operation and promote
effective performance.

According
to Williams (2007) smart managers understand that the end effective, straight
forward communication between managers and employees is essential for success
According to (Mckinney, Barker, Smith& Davis, 2004)communication is
essential to effective team performance and communications for any organization
is like blood flow in the human body. Therefore any organization that
understands the importance of communication uses it in their organizational
environment. Since, it ensures coordination of factors of production and most
importantly material and human elements of organization as an efficient network
of change and advancement.

According to Snavely (2001) as cited by Robins (2006), communication process is initialed
through the following means the sender-encoding-the message-the channel decoding-the
receiver- noise and feedback. It is estimated that managers spend over 80% of
their day communicating with others. Since most of the basic management
process- planning, organizing, leading and controlling cannot be performed
without effective communication. Importantly, the relevance of communication
keeps advancing as the world becomes a Global village. The need to become
visible to the world has made many organizations to embrace new technology that
would increase organizational performance. There are also many issues affecting
communication ranging from difference in sex, role of silence, inference of
government and cross-cultural inference.

Many of sure organization is the Nnamdi Azikiwe University, as it explores the
e-learning and e-training to empower its staff and student in the use of the
internet in communicating policies, lectures, staff development and lot more.
This would stand as a mile stone for the university as a whole networked for
effective communication and performance.

Therefore it becomes important to emphasize on innovation and effective use of
communication medium or channel to bring about high performance rate. Hence any
breakdown in communication process or chain can have serious adverse effects on
organizational performance.

1.2   STATEMENT OF THE PROBLEM

The Communication is a process of passing information and understanding from one person to another, therefore, the method of disseminating the information in an organisation
matters a lot. The challenges most of the organisation faces in terms of
communication and management could be as a result of not taking staff on
training so as to educate them with how they go about communication method in
the organisation. Secondly, it could also be that the issue of tribalism in the
organisation has not been a thing of discourse in the organisation. Finally,
the several researches have been carried out on the impact of communication in
an organisation but not even a single research has been carried out on the
impact of communication in the management of an organisation in Nigeria.

1.3   AIMS AND OBJECTIVES OF STUDY

The main aim of the study is to determine the impact of communication in the management of an organisation in Nigeria. Other specific objectives of the study include;

1.         To determine the effect of communication in the management of an organisation.

2.         To determine the extent to which communication affects the management of an organisation.

3.         To determine the factors affecting communication and the management of an organisation.

4.         To determine the influence of an organisation in the management of an organisation.

5.         To proffer possible solutions to the problems.

1.4   RESEARCH QUESTIONS

1.         What is the effect of communication in
the management of an organisation?

2.         What is the extent to which
communication affects the management of an organisation?

3.         What are the factors affecting
communication and the management of an organisation?

4.         What is the influence of communication
in the management of an organisation?

5.         What are the possible solutions to the
problems?

1.5   STATEMENT OF RESEARCH HYPOTHESIS

H0:    Communication has no significant effect in
the management of an organisation.

H1:        Communication
has a significant effect in the management of an organisation.

1.6   SIGNIFICANCE OF STUDY

The study on the impact
of communication in the management of an organisation in Nigeria will be of
immense benefit to the entire Nigeria Telecommunication Ltd in the sense that
it will enable the organisation to revisit and restructure their communication pattern
so as to arrive at a very effective management of the organisation. The study
will also enable the organisation in using a general language that everyone
will understand in cases of any cultural diversity; so as to enhance effective
management through good communication skills. Finally, the study will
contribute to the body of existing literature and knowledge to this field of
studies and basis for further research.

1.7   SCOPE OF STUDY

The study on the impact
of communication in the management of an organisation in Nigeria is limited to
Nigeria telecommunications limited.

1.8   LIMITATION OF STUDY

Financial constraint– Insufficient fund tends to impede the efficiency
of the researcher in sourcing for the relevant materials, literature or
information and in the process of data collection (internet, questionnaire and
interview).

Time constraint– The researcher will simultaneously engage in this
study with other academic work. This consequently will cut down on the time
devoted for the research work.

1.9   DEFINITION OF TERMS

ImpactA marked effect or influence.

CommunicationThe imparting or exchanging of
information by speaking, writing, or using some other medium.

Management The process of dealing with or
controlling things or people.

Organisation:An organized group of people with
a particular purpose, such as a business or government department.