ABSTRACT
The intensity of competition among players in the Flour Milling industry in Nigeria necessitated the development of a business strategy to out-perform one another and achieve desired level of performance. Competitive pricing was therefore a common strategy adopted by these firms. Less attention was paid to competitive behaviour, people management practices, supply chain strategy, the external business environment and product offering which could assist in building competitive strengths and superior performance. As a result of the negative effects of competitive pricing, operations are being downsized along with attendant staff redundancy, job losses and a consistent drop in the financial results of all players in the industry. This study evaluated the competitive dynamics and corporate performance of selected flour milling companies in Nigeria.
The study adopted a survey research design. The population for the study consisted of 3,424 staff of selected Flour Milling companies in Nigeria. The staff were stratified into management and senior staff as respondents. A sample size of 500 was randomly drawn from the population. A validated questionnaire was adapted for the study. The Cronbach’s Alpha coefficient for the constructs ranged between 0.78 and 0.86. A total of 500 copies of the questionnaire were administered, with a response rate of 91.4%. The data were analyzed using descriptive and inferential (Pearson Product moment correlation and hierarchical regression) statistics.
The findings revealed that there were significant relationships between Competitive Behaviour and Corporate Performance (r=0.599; p = <0.05); People Management Practice and Corporate Performance (r = 0.697; p <0.05); Supply Chain Strategy and Corporate Performance (r = 0.633; p <0.05); External Business Environment and Corporate Performance (r = 0.647; p <0.05) and Product Offering and Corporate Performance (r = 0.733; p <0.05). It also revealed significant moderating effect of Competitive Capability on the relationship between Competitive Behaviour and Corporate Performance (F = 83.635; R2 = .440; R2 Change = .087; p <0.05); People Management Practice and Corporate Performance (F = 44.669; R2 = 0.500; R2 Change = 0.045; p = <0.05); Supply Chain Strategy and Corporate Performance (F = 66.230; R2 = 0.474; R2 Change = 0.067; p <0.05) and External Business Environment and Corporate Performance (F = 48.462; R2 = 0.476; R2 Change = 0.051; p <0.05). However, Competitive Capability did not significantly moderate the relationship between Product Offering and Corporate Performance (F = 2.296; R2 = 0.598; R2 Change = 0.002; p = 0.130>0.05).
The study concluded that competitive behaviour, people management practices, supply chain strategy, product offering and external business environment significantly relate with competitive capability and produces desired corporate performance. It recommended that flour milling companies should strategically harness the opportunities in competitive dynamics to strengthen their competitive capability and achieve desired corporate performance.
Keywords: Competitive dynamics, Corporate performance, Competitive pricing, Competitive capability, Competitive behaviours
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR BUSINESS ADMINISTRATION PROJECTS AND MATERIALS
A COMPARATIVE STUDY OF NEWSPAPER COVERAGE OF RURAL/URBAN PROBLEMS IN IMO STATE A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY From a global perspective, third-word countries which are mostly found in the continent of Africa have been conspicuously backward in terms of devel...Continue reading »
A CORPORATIVE ANALYSIS OF RISK MANAGEMENT AND CREDIT ADMINISTRATION IN BANKS (A CASE STUDY OF GUARANTEE TRUST BANK, ACCESS BANK AND FIRST BANK)
ABSTRACT The study was aimed at analysingrisk management and credit administrations in banks, case study of Guarantee Trust Bank, Access Bank and First Bank, Maitama, Abuja. The survey research was u...Continue reading »
A CRITICAL APPRAISAL OF CURRENT ASSETS MANAGEMENT IN PUBLIC LIMITED LIABILITY COMPANIES (A CASE STUDY OF NIGERIAN BREWERIES)
CHAPTER ONE INTRODUCTION Background of the study The advent of asset management is a prerequisite to organizational profitability and growth. The management of asset in public limited liability comp...Continue reading »
A CRITICAL APPRAISAL OF THE APPLICATION OF INFORMATION TECHNOLOGY IN NIGERIAN INDUSTRIES(A CASE STUDY OF NIGERIAN BREWERIES)
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In today’s world, the use of adoption of information technology (ICT) in Nigerian industries could be helpful in the task of capacity building...Continue reading »
A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)
ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted b...Continue reading »
A CRITICAL STUDY ON THE EFFECTS OF JOB STRESS ON THE PERFORMANCE OF BANKERS IN NIGERIA (A CASE STUDY OF UNION BANK, CALABAR)
ABSTRACT The study investigated and evaluated job stress and its effects on job performance among members of staff at Union Bank. The study sought to find out how work-related stress could affect the...Continue reading »
What are looking for today?
Format: | Ms Word | ||
Chapters: | 1 - 5 | ||
Pages: | 63 | ||
Attributes: | Questionnaire, Data Analysis | ||
Price: | ₦5000 | ||
Get the complete project » |
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
91,722 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
71,141 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
62,797 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
62,068 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
58,174 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
57,127 people found this useful