ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY A CASE STUDY OF NIGERIAN BREWERY PLC, AMAEKE, NGWO, ENUGU, ENUGU STATE.

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Communication is very important to the existence of human organization.
The environment in which organization operate today is complex and comprises
physical, cultural psychosocial, economics, legal, political, technical and other
characteristics.
It is in this environment that all organization must operate their business.
They must among other analysis the character of economics and social problem
and acknowledge that their policies are adopted and administered in a political
system where concentration of power and self-interest has to be tacked.
In addition, good communication network in the form of postal and
telecommunication has been interpreted by various meaning. Some regard it as
message itself. Some feel it is the channel along which the message is passed
while other term it as the cut off message, passing communication can therefore
be rightly defined as the process by which information is passed between
individual or organization by means of a previously agreed method (either
verbal or written). In everyday life one seeks information from or passes
information to them. This communication can be verbal (face to face or
telephone). Written (letter, memos, reports etc) or mechanical (seconding
original documents instead of transmitting the message in them). The most vital
means of receiving or sending information is oral communication.
Osiegbu (1983:40) said that the factors that contribute to failure in
implementation of organizational objectives include lack of clarity of purpose
and failure in understanding of objective policies and tasks at any level by any
group or individual. Failure in communication or perception clashes of interest
of value, gap between anticipated and actual event, degree of flexibility and
capacity of organization to respond to the unexpected all those by no means are
possible constraints to organizational intention but the major concern here is the
breakdown in management function due to no communication. In other word
how “effective communication improves managerial performance”.
Communication function is the means by which organized activity is
unified. The means by which social input are fed into the social systems or
organization, the means by which behaviour is modified, change is effected,
information is made productive and goals are achieved, be it business, the
military, the government and so on.
In a similar form, communication relates to exchange of facts, opinion or
emotions by two or more persons in an organization. It could be word, letters,
symbols or messages in a way that one-organization member shares meaning
and understanding with another. On the other hand management is the
managing of a complex system of men, machine, money and the physical
structure whose effective coordination is necessary in the production of a
product or service that have economic value to the society. The practice of
management also rest to a large extent on the role or part which individuals and
groups in the organization play and of course the way their activities are
harmonized.
Human beings are essentially crucial for the development growth and
success of any organization for it is the human beings that get things done. The
practice of management involve taking charge and streamlining the activities of
organization member to ensure that as far as possible desired objective are
active.
The activities are carried out by human being (personnel) and physical
factors involve the equipment, tools and other material factors used to aid the
achievement of the desired objective.
Effective organization performance is realized when all persons and
resources are synchronized, balanced and given direction whether managerial
job is accounting, selling, designing, engineering, the managers effectiveness
depends on his ability to listen and to read, or his ability to speak or write. He
needs skill in his thinking across to other people as well as skill on finding and
what other people are after.
This implies that communication is needed to convey information
necessary for the ongoing operation, and that it can have effect on the attitudes
of people on the organization. Therefore communication is essential for both
internal and external functioning of the enterprises because it integrates the
managerial function. It needs internally, include to develop plans for their
achievement, to organize resource in the most effective and efficient way to
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select develop and appraise members of the organization to lead, direct,
motivate and create climate in which people want to contribute and to control
performance. It needs externally include, on the other hand the following first
and foremost. It is through information exchange that the managers become
aware of the needs of customer, aware of the availability of supplies, the claims
of stockholder, the regulation of government and the concerns of the
community.
In this way, the manager is aware of his opportunities and threats on his
surrounding environment and therefore knows his does and don’t e.g he then
knows whether to recruit staff or not, other managerial decision.
The importance of communication cannot be over-emphasized. It can be
compared to the blood that runs through the veins and arteries of human body
because the function of integration, maintained, orientation, decision making
and the growth of organization member are performed through it.
1.2 STATEMENT OF THE PROBLEM
The environmental of managing may differ between large and small
business, between business and other kinds of organized enterprises and
between differing cultures in areas of economic and social development.
The researcher therefore believes that managerial functions are basically
the same but at various degree of performance. The researcher wants to examine
how effective communication holds the key to improved managerial
performance. Individuals with little or no qualifications find themselves holding
managerial positions in a company. This lack of a competence leads to wrong
decision making especially when subordinates are not consulted.
Organizations also have some complicated chain of command, difficult
and most times the chain of command is not strictly adhered to, the company as
such have overlapping authorities and responsibilities as subordinates become
accountable to more than one superior.
Also most companies lack intra-communication facilities like intercoms
and memos. This leads to ignorance on the part of the subordinate, about the
aim and the objective of the company as well as the standard expected of them.
This could lead to liaises-faire attitude to work, which is harmful to the
growth and progress of the company. As a result of all the above problems
discussed, the researcher intends to help such companies by elaborating on how
effective communication can improve their performance.
1.3 OBJECTIVE OF THE STUDY
(1) To describe the communication system in an organization.
(2) To develop a model of the communication process.
(3) To explain how communication improves managerial performance.
(4) To identify barriers and breakdowns in the communication system.
(5) To suggest approaches and techniques to improve the communication
system.