IMPROVING ORGANISATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING

ABSTRACT

          This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban.

          Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising .

          Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques.  The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.

          It also shows that the awareness level of hotel advertising by the public is abysmally  low. 

The study was able  to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.

          Finally, the results of the findings were analyzed with some recommendations proffered.  The conclusion was also drawn based on the result of the findings.

TABLE OF CONTENTS

CHAPTER ONE: BACK GROUND OF THE STUDY   

1.1         INTRODUCTION                                                     

1.2         STATEMENT  OF PROBLEM                            

1.3         OBJECTIVES OF STUDY                                 

1.4         RESEARCH QUESTIONS                                

1.5         HYPOTHESIS FORMULATION                                   

1.6         SIGNIFICANCE OF STUDY                             

1.7         SCOPE OF THE STUDY             

CHAPTER TWO

REVIEW OF LITERATURE                                        

RESEARCH  DESIGN &METHODOLOGY

SOURCES OF DATA                                                

SAMPLE SIZE                                                               

SAMPLE SELECTION TECHNIQUES                                    

DATA ANALYSIS TECHNIQUES                                

LIMITATIONS  OF STUDY          

CHAPTER FOUR

DATA PRESENTATION & ANALYSIS                          

QUESTIONNAIRE DISTRIBUTION & COLLECTION   

CHAPTER FIVE :

SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION                                                          

APPENDIX                                                                       

REFERENCES                                                                            

BIBLIOGRAPHY                   

CHAPTER ONE

BACK GROUND OF STUDY

INTRODUCTION:

Prior to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable.  However, with the present complication and sophistication among both the producers and consumers occasion by high level economic and technological developments, businesses are now reshaping, refocusing repositioning and redirecting their operations and marketing strategies in order to face the obvious challenges posed by modern day marketing.

          Every business concern has a major objective for which it  was established but whatever may be the goal, the overriding force undoubtedly remains profit  maximization.

          To accomplish the afforested, these businesses make conscious efforts of finding out what their customers want,  providing them, creating  the needed awareness on the availability of these goods and services  and offering them  at the right place, time and cost.  It is by so doing that such a business can assuredly claim greater percentage of the market share and at the center  of the these activities is the pivot, the stimulant , the propeller, the sole of business called advertising.

          Advertising as one of the strongest promotional tool remains a strong force in the hands of business entities.  A popular saying has it that if you do not blow your trumpet, nobody is going to do that for only when you say, “here I am “, that people will actually know where you are.  Advertising does this  and more for organization especially the hotel business. It creates especially awareness, packages, the product, services etc and presents it to the intended consumer and assists him in making the right choices.