This study investigates the mode of entry of multinational corporation and their performance Nigerian market. Research on the entry mode of multinational companies (MNCs) to Nigerian market has been one of the major topics in the international business, and the performance factor has been regarded as one of the major factors to explain the entry mode selection of MNCs. Based on the developing nature of the Nigerian market, MNCs can enter a market with Franchising, Licensing agreement, Exporting, joint venture or a wholly owned subsidiary, and Turnkey. This study test reasons for entering in the Nigerian market, modes of entering, challenges faced by multinational during entry and finally the impact of mode of entry of MNCs and their performance in the Nigerian market. The research adopted the survey method, with the use of the Questionnaire.
The results from the analysis on the first hypothesis show that a MNCs come into the Nigerian market for different reasons with different modes peculiar to their organization. The second hypothesis indicated that there are various challenges MNCs faced when entry into Nigerian market .
And the third hypothesis was supported indicating significant influence of mode of entry on the performance of MNCs in Nigerian markets.
OTHER SIMILAR MBA-MSC-PGD Thesis research PROJECTS AND MATERIALS
NIGERIAN BANKS EFFICIENCY PERFORMANCE:APOST 2004 BANKING REFORMS EVALUATION
ABSTRACT This study investigated the Nigerian Banks’ Efficiency Performance. The period studied was 2005-2009.In addition to the above, the extent of the effect of the bank’s fixed assets...Continue reading »
ACCOUNTING INFORMATION, STOCK MARKET GROWTH AND THE NIGERIAN ECONOMY
Abstract Adequate accounting information is essential for the efficient functioning of capital markets and by extension economic growth of a nation. The development of stock market is dependent on th...Continue reading »
AN ASSESSMENT OF CORPORATE GOVERNANCE AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM SELECTED LISTED COMPANIES IN NIGERIA
ABSTRACT This study investigates the relationship that exists between corporate governance and firm performance of some selected companies listed on the Nigerian Stock Exchange. The intent of the stu...Continue reading »
IMPACT OF AUTOMATED ACCOUNTING SYSTEM ON PAYROLL PREPARATION IN SOME SELECTED LARGE ORGANISATIONS
ABSTRACT This research project is aimed at studying the impact of automated accounting system on the payroll preparation in large organisations selected from both Lagos and Ota. In an attempt to stu...Continue reading »
AN EVALUATION OF SHARE PRICE DETERMINATION AND CORPORATE FIRM CHARACTERISTICS
ABSTRACT At the close of 2009 the total market value of 266 securities listed on the Nigerian Stock market dropped by 26.5% resulting mainly from share price losses. In effect the crux of this work w...Continue reading »
THE AUDIT EXPECTATION GAP IN NIGERIA
ABSTRACT The purpose of this study is to highlight factors contributing to the audit expectation gap in Nigeria. The audit expectation gap is the difference in perception between auditors and users o...Continue reading »
What are looking for today?
THE EFFECT OF TREASURY SINGLE ACCOUNT ON THE ECONOMY OF NIGERIA
12,787 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
4,636 people found this useful
PARTY SYSTEM AND NIGERIA POLITICAL DEVELOPMENT
4,327 people found this useful
THE CHALLENGES OF BUDGET IMPLEMENTATION IN NIGERIA
3,754 people found this useful
THE EFFECTS OF MILITANCY ON DEVELOPMENT OF THE NIGERIA STATE
2,740 people found this useful
IMPACT OF TERRORISM ON NIGERIA’S ECONOMY: A CASE STUDY OF THE BOKO HARAM INSURGENCY
2,433 people found this useful