The article on this topic (staff perception of the effectiveness of marketing strategies in commercial banks) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material.
Concept of Marketing Strategies
A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, distribution and where applicable, customer servicing (Nymous,2006).
Marketing strategy must focus on delivering greater value to customers and the firms at a lower cost. However, qualifying the return on investment from marketing expenditure on activities such as advertising, promotion and distribution is one of the most complex issues facing decision markers. Marketing performance is central to success in today’s fast moving competitive marketing (Egbe 2010).
Strategic Marketing Models
Marketing participant often employ strategic models and tools to analyze marketing decisions. Many of the models and approaches of marketing reflect the overall corporate mission of the organization (Robertson, 2009).
The models and processes that are often employed in the development of marketing strategy can be divided into three sets of models: market opportunity and business strength analysis, the added strategic marketing dimension, objectives and strategy generation and evaluation of process (lilen, 2007).
However Paula (229) opined that strategy models of marketing include management science models and less traditional process models which apply to the generation, evaluation and selection of the strategic option at (1) the product/market level: (2) the strategic – business – unit level: and (3) the corporation level ( which can include a number of strategic business units (Lawal, 2007)
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »
EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »
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